https://treyals.com treyals Sat, 31 May 2025 19:51:41 +0000 https://treyals.com en https://treyals.com/VICE-Investigation-Night Sun, 23 Oct 2022 05:28:55 +0000 treyals https://treyals.com/VICE-Investigation-Night VICE Investigation Night OOH For: VICE TV Investigation Night wasn’t just about shocking crimes — it centered around the real stories and the people behind them. I wrote a series of print and Out of Home advertisements that focused on these elements of crimes.&nbsp; <img width="700" height="718" width_o="700" height_o="718" data-src="https://freight.cargo.site/t/original/i/306c7d8ad9a5e7a7a1acc2a09eb4d10e44a6fadfb6d5490375d29be97536f1b4/inv4.jpg" data-mid="156722179" border="0" src="https://freight.cargo.site/w/700/i/306c7d8ad9a5e7a7a1acc2a09eb4d10e44a6fadfb6d5490375d29be97536f1b4/inv4.jpg" /> <img width="900" height="639" width_o="900" height_o="639" data-src="https://freight.cargo.site/t/original/i/d9b701c0e4621a950153435a5e78af189a5bf052806e299dcd5dc47ac741ca55/inv2.jpg" data-mid="156722177" border="0" src="https://freight.cargo.site/w/900/i/d9b701c0e4621a950153435a5e78af189a5bf052806e299dcd5dc47ac741ca55/inv2.jpg" /> <img width="900" height="598" width_o="900" height_o="598" data-src="https://freight.cargo.site/t/original/i/d5c67e967512e39dae6c6f13f9bac935df428cd7249c3a31e9bb8e98d3ff3a5d/inv3.jpg" data-mid="156722178" border="0" src="https://freight.cargo.site/w/900/i/d5c67e967512e39dae6c6f13f9bac935df428cd7249c3a31e9bb8e98d3ff3a5d/inv3.jpg" /> <img width="900" height="357" width_o="900" height_o="357" data-src="https://freight.cargo.site/t/original/i/e1bbf3a635432ff6f766c3fdf85190408a63ba753e3fc5b78e207401ea96a6ce/inv1.jpg" data-mid="156722166" border="0" src="https://freight.cargo.site/w/900/i/e1bbf3a635432ff6f766c3fdf85190408a63ba753e3fc5b78e207401ea96a6ce/inv1.jpg" /> https://treyals.com/BBC Sat, 31 May 2025 19:51:41 +0000 treyals https://treyals.com/BBC Billionaire Boys Club Social For: 14th And Market I was the social voice for one of streetwear’s most iconic brands for a freelance assignment. I waxed poetic about Pharrell, the Clipse, and, of course, new tees. &nbsp; <img width="1622" height="1190" width_o="1622" height_o="1190" data-src="https://freight.cargo.site/t/original/i/29d9fe7a271f975ca7d4093eedb8c4eeb68458a3f24beea252916dbec3b1d627/Screenshot-2025-05-31-at-1.51.35PM.png" data-mid="233969320" border="0" src="https://freight.cargo.site/w/1000/i/29d9fe7a271f975ca7d4093eedb8c4eeb68458a3f24beea252916dbec3b1d627/Screenshot-2025-05-31-at-1.51.35PM.png" /><img width="1624" height="1188" width_o="1624" height_o="1188" data-src="https://freight.cargo.site/t/original/i/4534add8382753f0f11d4e965b739fcdda526ecaae072de180f6f7a32f33bbf6/Screenshot-2025-05-31-at-1.51.57PM.png" data-mid="233969318" border="0" src="https://freight.cargo.site/w/1000/i/4534add8382753f0f11d4e965b739fcdda526ecaae072de180f6f7a32f33bbf6/Screenshot-2025-05-31-at-1.51.57PM.png" /><img width="1618" height="1188" width_o="1618" height_o="1188" data-src="https://freight.cargo.site/t/original/i/0558b99949a5fe551ad9fbcbd663a7d27a47ee2fd406dfbc85aa0a3c3059809a/Screenshot-2025-05-31-at-1.51.46PM.png" data-mid="233969319" border="0" src="https://freight.cargo.site/w/1000/i/0558b99949a5fe551ad9fbcbd663a7d27a47ee2fd406dfbc85aa0a3c3059809a/Screenshot-2025-05-31-at-1.51.46PM.png" /> https://treyals.com/Sprite-Tea-Spots Sat, 31 May 2025 17:07:22 +0000 treyals https://treyals.com/Sprite-Tea-Spots Sprite + Tea “The Fix” and “Granny” For: Majority We launched Sprite’s new drink by letting the world know it’s perfect for tea time AND tee time. Then we dissed your granny’s famous tea.&nbsp; CD: Chanae Reed, Ben Howard ACD Art: Carmelle Kendall Senior Art Director: Luke Romig Senior Copywriter: Meeeeeeee It’s been moved off of YouTube, but you can view it on Ad Age here. https://treyals.com/Cool-Cats-Operation-Find-Blue Sat, 06 Apr 2024 18:13:54 +0000 treyals https://treyals.com/Cool-Cats-Operation-Find-Blue Cool Cats’ Operation “Find Blue” For: Technology Humans and Taste We created social videos, IRL stunts, and AR activations to commemorate Cool Cats becoming the first NFT brand in the Macy’s Day Parade. Team: Cindy Hernandez - Art Director <img width="2624" height="750" width_o="2624" height_o="750" data-src="https://freight.cargo.site/t/original/i/90901c798e1e3f257d058ff8b79bc5c06bb4b564cc2663ff7ad8497e4b34fa4a/Screenshot-2024-04-06-at-2.22.10-PM.png" data-mid="208418151" border="0" src="https://freight.cargo.site/w/1000/i/90901c798e1e3f257d058ff8b79bc5c06bb4b564cc2663ff7ad8497e4b34fa4a/Screenshot-2024-04-06-at-2.22.10-PM.png" /><img width="822" height="434" width_o="822" height_o="434" data-src="https://freight.cargo.site/t/original/i/0ecebb2d63e016a3933ad21caa6d1b1b5a09dd2b19441f1428ac3a6386623af6/Screenshot-2024-04-06-at-2.22.44-PM.png" data-mid="208418187" border="0" src="https://freight.cargo.site/w/822/i/0ecebb2d63e016a3933ad21caa6d1b1b5a09dd2b19441f1428ac3a6386623af6/Screenshot-2024-04-06-at-2.22.44-PM.png" /><img width="372" height="650" width_o="372" height_o="650" data-src="https://freight.cargo.site/t/original/i/79754b6e5c15358d34f3b19e8490ee7610726ab69090cc4196c95fd134c0258f/Screenshot-2024-04-06-at-2.22.58-PM.png" data-mid="208418183" border="0" data-scale="41" src="https://freight.cargo.site/w/372/i/79754b6e5c15358d34f3b19e8490ee7610726ab69090cc4196c95fd134c0258f/Screenshot-2024-04-06-at-2.22.58-PM.png" /><img width="378" height="652" width_o="378" height_o="652" data-src="https://freight.cargo.site/t/original/i/23009356cb2caee5f4614f2fb4a7ddd5cdb01e19a53b153ec3568d444afae042/Screenshot-2024-04-06-at-2.23.05-PM.png" data-mid="208418184" border="0" data-scale="45" src="https://freight.cargo.site/w/378/i/23009356cb2caee5f4614f2fb4a7ddd5cdb01e19a53b153ec3568d444afae042/Screenshot-2024-04-06-at-2.23.05-PM.png" /> <img width="1098" height="902" width_o="1098" height_o="902" data-src="https://freight.cargo.site/t/original/i/792dbfa24983768113d3598f1375fbd0b0cfc8829e9628af401f9fc0a43a6207/Screenshot-2024-04-06-at-2.23.37-PM.png" data-mid="208418186" border="0" src="https://freight.cargo.site/w/1000/i/792dbfa24983768113d3598f1375fbd0b0cfc8829e9628af401f9fc0a43a6207/Screenshot-2024-04-06-at-2.23.37-PM.png" /> https://treyals.com/Postmates-Black-Fishtory Thu, 16 Mar 2023 05:51:01 +0000 treyals https://treyals.com/Postmates-Black-Fishtory Microsoft TCOU For: Burrell I wrote for Microsoft’s “The Code of Us” series that spotlights the stories, cultures, and beliefs of their employees.&nbsp; https://treyals.com/NBA-G-League-Timothy Thu, 16 Mar 2023 05:29:15 +0000 treyals https://treyals.com/NBA-G-League-Timothy Meet Himothy For: NBA G-League The 24-25 NBA G-League season campaign put a spotlight on the guy we all know who keeps the group chat up to date about literally everything in basketball. &nbsp;We deemed him “Himothy” and wrote some hilarious commercials about how much he loves G-League basketball.&nbsp;Team:&nbsp; Chris Baugh - Associate Creative Director Nicole Bradley - Sr. Art Director Sierra Wheeler - Art Director Awards: &nbsp; Silver Addy &nbsp;- Television Advertising - Regional National Campaign Silver Addy - Branded Content &amp; Entertainment for Television https://treyals.com/Are-We-There-Yet Sun, 23 Oct 2022 05:28:55 +0000 treyals https://treyals.com/Are-We-There-Yet Are We There Yet? Extension Campaign For: Meta I wrote simple tutorials about how to sculpt and create AR experiences in the metaverse.&nbsp; https://treyals.com/Tales-from-the-Territories Sun, 23 Oct 2022 05:28:56 +0000 treyals https://treyals.com/Tales-from-the-Territories Tales from the Territories Trailer + PostersFor: VICE TV VICE partnered with Dwayne Johnson’s Seven Bucks Productions for Tales from the Territories — a riveting show about the before times of wrestling, when personalities were as big as buildings and glory mattered more than a paycheck. We created a powerful trailer, voiced by Johnson himself, and a series of posters that captured the epic feel of those times.&nbsp; Go home! <img width="1199" height="795" width_o="1199" height_o="795" data-src="https://freight.cargo.site/t/original/i/96414cb0d47d9fe85713df89efe61e9f386c94cde652e252fbf830780a75edeb/tftt2.jpg" data-mid="156726886" border="0" src="https://freight.cargo.site/w/1000/i/96414cb0d47d9fe85713df89efe61e9f386c94cde652e252fbf830780a75edeb/tftt2.jpg" /> <img width="1200" height="920" width_o="1200" height_o="920" data-src="https://freight.cargo.site/t/original/i/ce2faa06047465be989be1c8a6c8b99b11ea70b4e3ebd4e6f4ff52d27ec45dcd/tftt.jpg" data-mid="156726750" border="0" src="https://freight.cargo.site/w/1000/i/ce2faa06047465be989be1c8a6c8b99b11ea70b4e3ebd4e6f4ff52d27ec45dcd/tftt.jpg" /> https://treyals.com/BET-Awards-x-IG-Reels Sun, 23 Oct 2022 05:28:56 +0000 treyals https://treyals.com/BET-Awards-x-IG-Reels BET Awards x IG Reels For: Instagram Instagram was able to air a couple of Reels during commercial breaks for the BET’s 2022 award show.&nbsp; We wanted to create culturally relevant Reels that felt wholly unique to the channel’s vision and had some fun with the idea of experiencing an award show in the first place.&nbsp; So we partnered with comedian creators Renny, Daphnique Springs, and The Christi Show, and concepted, wrote, and performed a series of hilarious jokes. &nbsp; <img width="3270" height="1920" width_o="3270" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b10898234b3c48aef68c65bde6fa66688b28a5c22fbccabf5cd2d4b5812745ef/Screen-Shot-2022-10-23-at-6.39.39-PM.png" data-mid="156746548" border="0" src="https://freight.cargo.site/w/1000/i/b10898234b3c48aef68c65bde6fa66688b28a5c22fbccabf5cd2d4b5812745ef/Screen-Shot-2022-10-23-at-6.39.39-PM.png" /> Watch “Finessing into the BET Awards” here.<img width="3244" height="2068" width_o="3244" height_o="2068" data-src="https://freight.cargo.site/t/original/i/c38e7dc762602af6088a4e59c54391dd347fcf490a7195d6eebb61f0e1b3d210/Screen-Shot-2022-10-23-at-6.41.34-PM.png" data-mid="156746581" border="0" src="https://freight.cargo.site/w/1000/i/c38e7dc762602af6088a4e59c54391dd347fcf490a7195d6eebb61f0e1b3d210/Screen-Shot-2022-10-23-at-6.41.34-PM.png" /> Watch “How aunties watch the BET Awards” here. https://treyals.com/VICE-Advice Sun, 23 Oct 2022 05:28:57 +0000 treyals https://treyals.com/VICE-Advice VICE AdviceFor: VICE TV VICE’s TV show Dark Side of the 90s covers the real and, often unexpected, stories of some of the decade’s biggest events. We created a series of simple instructional videos that teaches the audience how to do things that were popular in the 90s. Each of the three-step videos featured an unexpected twist for the third step.&nbsp; <img width="3334" height="1936" width_o="3334" height_o="1936" data-src="https://freight.cargo.site/t/original/i/b28c3cef7377a260af51ebd297bcd1922b69f3dae403e1bca9bab886d064499b/Screen-Shot-2022-10-23-at-6.50.27-PM.png" data-mid="156746964" border="0" src="https://freight.cargo.site/w/1000/i/b28c3cef7377a260af51ebd297bcd1922b69f3dae403e1bca9bab886d064499b/Screen-Shot-2022-10-23-at-6.50.27-PM.png" /> <img width="3286" height="1908" width_o="3286" height_o="1908" data-src="https://freight.cargo.site/t/original/i/711479ebb8360b32b06238465ee43b8f05d24b945412af54ae1821b3b1f0741a/Screen-Shot-2022-10-23-at-6.53.56-PM.png" data-mid="156747087" border="0" src="https://freight.cargo.site/w/1000/i/711479ebb8360b32b06238465ee43b8f05d24b945412af54ae1821b3b1f0741a/Screen-Shot-2022-10-23-at-6.53.56-PM.png" /> Watch “How to use dial-up internet” here and “How to rollerblade” here.&nbsp;