VICE Investigation Night OOH
For: VICE TV
To promote VICE TV’s block of INVESTIGATION NIGHT programming, we wanted to create a bold OOH campaign that centers around what the shows were about: not only the crimes they cover, but the real people and stories behind them. So we took the tagline “IF YOU ONLY KNEW” and had some fun.
![](https://freight.cargo.site/t/original/i/306c7d8ad9a5e7a7a1acc2a09eb4d10e44a6fadfb6d5490375d29be97536f1b4/inv4.jpg)
![](https://freight.cargo.site/t/original/i/d9b701c0e4621a950153435a5e78af189a5bf052806e299dcd5dc47ac741ca55/inv2.jpg)
![](https://freight.cargo.site/t/original/i/d5c67e967512e39dae6c6f13f9bac935df428cd7249c3a31e9bb8e98d3ff3a5d/inv3.jpg)
![](https://freight.cargo.site/t/original/i/e1bbf3a635432ff6f766c3fdf85190408a63ba753e3fc5b78e207401ea96a6ce/inv1.jpg)