Cool Cats’ Operation “Find Blue”
For: Technology Humans and Taste
Last year, Cool Cats was set to become the first NFT brand to appear in the Macy’s Day Parade and wanted to make New York City care about its characters. So we crafted a full social and OOH campaign where I (and my art director partner Cindy Hernandez) conceptualized and created missing posters, social videos, character scripts, and IRL stunts that brought a ton of brand attention to Cool Cats for its big debut.
