Un-yawn, my friend

BET Awards x IG Reels

For: Instagram

Instagram was able to air a couple of Reels during commercial breaks for the BET’s 2022 award show. 

We wanted to create culturally relevant Reels that felt wholly unique to the channel’s vision and had some fun with the idea of experiencing an award show in the first place. 

So we partnered with comedian creators Renny, Daphnique Springs, and The Christi Show, and concepted, wrote, and performed a series of hilarious jokes.  

Watch “Finessing into the BET Awards” here.

Watch “How aunties watch the BET Awards” here.
Tuesday Oct 5 2021